To encourage individuals to reduce car usage, it is important to apply not only hard measures affecting external circumstances, but also soft measures aimed at internal barriers that hinder sustainable mobility. An intervention model for the promotion of sustainable mobility was developed, which was implemented in the form of the 'move green' research initiative in six workplaces in Kaunas City. It aimed to encourage people to reduce their commuting trips by car and choose more environmentally friendly modes of mobility. The development and implementation procedures of the intervention were characterised by principles of action research. This article analysed the impact of the intervention on commuting behaviour, descriptive and subjective social norms. The results showed that there was a significant reduction in car trips during the intervention. Furthermore, both descriptive and subjective norms were activated during the intervention.
Jonė Vitkauskaitė Ramanauskienė (Thu,) studied this question.