Key Determinant Factors for Retail Bank Switching Behaviour in Mongolia: based on Push-Pull- Mooring Framework

Key Points

• The study aims to understand what factors drive customers to switch banks in Mongolia, focusing on the push-pull-mooring framework.
• Analysis of customer feedback and behavior
• Application of the push-pull-mooring framework
• Surveys to gather data on consumer preferences
• Identification of key push factors like poor service and fees
• Recognition of attractive pull factors such as better interest rates
• Insights into the role of mooring factors in decision-making