This ePoster presents a cross-national infodemiology analysis examining public search behavior related to colorectal cancer (CRC) in the United States and Pakistan over a five-year period (2020–July 2025). Using publicly available data from Google Trends, the study evaluates how population-level search patterns reflect awareness, health literacy, and public anxiety surrounding colorectal cancer.Colorectal cancer remains a major global health burden, with structured screening programs and awareness campaigns more established in the United States compared to developing healthcare systems such as Pakistan. By analyzing search interest in terms including “colon cancer,” “rectal cancer,” “colonoscopy,” and symptom-based queries such as “abdominal pain,” this study investigates temporal trends, seasonal spikes, and cross-regional differences in public engagement.The findings reveal significantly higher and seasonally patterned search activity in the United States—particularly annual peaks in March—likely corresponding to awareness initiatives. In contrast, Pakistan demonstrates lower overall search volumes and a stronger emphasis on symptom-oriented queries, suggesting reactive information-seeking behavior rather than preventive engagement. Statistical analysis using one-way ANOVA confirms significant differences in mean search interest across terms within both countries.This work highlights the value of digital epidemiology tools in identifying gaps between public information needs and healthcare messaging. The comparative insights aim to inform region-specific awareness strategies and support data-driven public health planning.
Muhammad Talha Fayyaz (Sat,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: