The development of artificial intelligence (AI) represents one of the key drivers of digital transformation in modern business, with a particularly profound impact on human resource management (HRM). The integration of AI into HR processes enables organizations to enhance efficiency, objectivity, and accuracy in decision-making related to recruitment, selection, evaluation, and employee development. By automating administrative tasks and applying predictive analytics and machine learning algorithms, HR management evolves from an operational to a strategic, data-driven function. This paper analyzes the key aspects of HR transformation through the use of AI, with a special focus on its role in optimizing recruitment and selection processes. Empirical findings indicate that AI contributes to reducing hiring time, increasing fairness and transparency, and improving the candidate experience, while simultaneously raising ethical and regulatory concerns regarding algorithmic transparency and data privacy. The paper concludes that, when applied responsibly and ethically, artificial intelligence has become an indispensable strategic tool in modern human resource management, enabling the creation of more agile, inclusive, and efficient organizations.
Zimonjić et al. (Wed,) studied this question.