With the rapid advancement of digital technology and the transformation of the media landscape, the dissemination of Chinese musical arts faces unprecedented opportunities and challenges. Against this backdrop, emerging digital platforms have pioneered novel pathways for this ancient art form to connect with contemporary audiences. This paper, therefore, explores the specific dissemination mechanisms of Chinese musical arts within the digital media ecosystem, meticulously analyzing its multi-party collaborative operational model, content innovation presentation strategies, and precision-targeting channel networks. It aims to provide methodological references for more effectively revitalizing and preserving Chinese music in the contemporary era.
Yongqiang et al. (Wed,) studied this question.