Reputational concerns in pro-environmental behavior vary across socioeconomic status: behavioral and electrophysiological evidence

Key Points

• Pro-environmental behavior varies significantly across different socioeconomic statuses, highlighting disparities in motivation.
• Electrophysiological evidence shows distinct neural responses linked to reputational concerns, particularly in higher socioeconomic groups.
• Behavioral evidence was gathered through observed actions and decisions related to environmental practices and their social implications.
• This analysis may inform tailored strategies to encourage pro-environmental behaviors among diverse socioeconomic groups.