This paper seeks to demonstrate the synergy between local folklore and innovative promotional design strategies that can create a sustainable cultural landscape of Langkawi, Malaysia. Despite the potential of folklore, there are significant gaps in the current promotional products that fail to capture the essence of these stories and their geographical context.Identifying these gaps involves understanding the unique characteristics of the creative economy, which thrives on storytelling, cultural authenticity, and community engagement. Semiotics analyses were done to identify key elements of the story that resonate with both locals and tourists. The character's traits, such as bravery, wisdom, and connection to the natural landscape, were emphasized to ensure that the doll reflects the cultural significance of the legend. The design of the doll incorporated traditional attire and integrating audio technology features that are representative of the local culture, making it visually appealing and culturally authentic and allows it to narrate the story of Mat Chincang and share interesting facts about Langkawi's geography and heritage. The development of the Mat Chincang talking doll as a rich cultural heritage of Langkawi promotional product is a strategic initiative that combines cultural storytelling, interactive technology, and community engagement.
Yusof et al. (Tue,) studied this question.