#MiniCupVape E-Cigarettes Promoted on Instagram: A Youth Participatory Action Research Approach

Key Points

• Youth engagement illustrates how social media influences perceptions of e-cigarettes, promoting risky behaviors amid teens.
• Participants reported feeling manipulated by advertising techniques on Instagram that glamorize e-cigarette use.
• This observational analysis involved youth discussing their experiences with e-cigarettes and social media platforms.
• The findings highlight a need for more awareness around social media influences, as youth are often vulnerable to such marketing.