The increasing trend of e-commerce has resulted in a radical shift in the shopping habits of consumers, and online flash sales have emerged as a popular marketing tool to attract consumers with exclusive deals and discounts. Online flash sales generate buzz and have a significant influence on the shopping habits of consumers by utilizing online platforms and the psychology of consumers. The research paper, “A Study on the Impact of Online Flash Sales on Consumer Buying Behaviour in Coimbatore City,” intends to examine the effects of flash sales on the attitudes, preferences, and decision-making patterns of consumers. It intends to concentrate on comprehending the relevance of demographic factors, consumer awareness, and participation behavior of consumers in Coimbatore. The research paper intends to highlight the increasing relevance of flash sales in the contemporary retail environment by evaluating marketing strategies, preferred platforms, and product types.
Rishikesh.M et al. (Sun,) studied this question.
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