Research on the Presentation of Chinese Culture in Art English Textbooks

Cross-cultural communication ability is of great benefit to the employment of art students in the context of globalization, but there are serious problems of insufficient and unsystematic representation of Westernized art discourse and fragmented local culture in the presentation of Chinese culture in art English textbooks. Based on this, this paper takes three sets of textbooks from Higher Education Press and Foreign Language Teaching and Research Press as examples, and uses NVivo qualitative analysis software and three-level coding method to explore the distribution, expression and teaching effect of Chinese culture by using quantitative analysis methods. The study found that the proportion of traditional arts and crafts in Chinese culture is too large, and there is little modern and contemporary art; single form of expression, lack of interactivity and multimodality; The dialogue model is lacking, and Western-centrism is strong. Therefore, this study believes that the balance of the Chinese cultural system should be strengthened and the cultural breadth should be broadened. optimize presentation forms, enhance interactivity and diversity; Build a stage for dialogue between China and the West, enhance the power of Chinese discourse, improve the level and teaching effectiveness of teaching materials, and cultivate artistic talents with international vision and cultural self-confidence.