What does this research mean for the field?

Collaboration between marketing communications experts and service owners enhances the effectiveness of the RAS pilot for secure storage networks. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

This presentation aims to explore the collaboration between marketing communications and service owners in the RAS pilot project.

March 6, 2026Open Access

The RAS Pilot Testing Co-Creation Between Marketing and Services

Key Points

This presentation aims to explore the collaboration between marketing communications and service owners in the RAS pilot project.
Presentation delivered at SIG-MSP and SIG-Marcomms meeting
Focus on collaboration practices
Discussion of service ownership dynamics
Highlighted the benefits of co-creation between marketing and service sectors
Showcased innovative strategies for secure storage network implementation
Emphasized enhanced communication and teamwork outcomes

Abstract

This presentation was delivered at the joint SIG-MSP and SIG-Marcomms meeting on March 4, 2026 in Lisbon, Portugal. This presentation is about the collaboration between marcomms experts and service owners for the RAS pilot (secure storage network).

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Cite This Study

Rafael Horigome (Wed,) studied this question.

synapsesocial.com/papers/69aa70e7531e4c4a9ff5b141 https://doi.org/https://doi.org/10.5281/zenodo.18862504

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