Überzeugen als Wissenschaftler:in

Key Points

• The study aims to understand how scientists can better communicate their work and address biases depending on their audience.
• Qualitative analysis of communication styles
• Comparison of strategies for different audience groups
• Evaluation of effectiveness in addressing biases
• Identification of effective communication strategies for colleagues versus lay audiences
• Insights on common biases faced by scientists during communication
• Recommendations for improving science communication effectiveness