Developing a comprehensive and accessible urban railway system (metro) is essential for promoting environmentally sustainable transportation and achieving longterm urban development.In Ha Noi, Viet Nam, the public's limited familiarity and experience with the metro system pose barriers to broader adoption.To resolve this, a psychological approach is needed to explore how perceptions and intentions shape commuter behaviour.This study extends the Model of Goal-Directed Behaviour, which emphasizes desires as a key motivational construct influenced by past experiences, by incorporating personal values and cognitive dissonance into its structure.The proposed framework, termed "Cognitive Affective-Value Goal-Directed Model", acknowledges the cognitive tensions that arise when new transportation experiences conflict with established beliefs, offering a novel lens for understanding metro adoption in transitioning urban contexts under both internal motivation and adaptive behaviour shifts.
Viet et al. (Thu,) studied this question.