Cross-cultural management in African businesses is increasingly recognised as a critical aspect due to the continent's diverse cultural landscapes and economic integration. This commentary draws upon existing literature and qualitative interviews with managers and employees in various sectors of Senegalese businesses to understand cultural integration dynamics. The complexity of cross-cultural management within Senegalese enterprises necessitates tailored strategies and support structures to enhance operational effectiveness and employee satisfaction. Specific recommendations include promoting multilingual training programmes and fostering cultural awareness workshops among managers to improve intercultural communication skills.
Diop et al. (Fri,) studied this question.