In recent years, social media has become a pervasive part of urban Ghanaian communication patterns, significantly altering traditional modes of interaction and information dissemination. The analysis employs qualitative content analysis of social media data from major urban centers in Ghana, supplemented by interviews with local influencers and community leaders. Social media usage has led to a substantial shift towards digital communication channels, particularly among younger demographics, reducing reliance on traditional forms such as face-to-face interactions and print media. The integration of social media into urban Ghanaian communication patterns necessitates tailored policy interventions to foster balanced digital engagement and protect cultural heritage. Policy makers should encourage the development of comprehensive online literacy programmes, promote diversity in content creation, and advocate for responsible use guidelines among youth.
Carolyn Watts-Richards (Thu,) studied this question.