Artificial Intelligence (AI) plays an important role in modern social media marketing. This study examines the awareness and use of AI tools among retail stores in Tirupur. It focuses on applications like chatbots, predictive analytics, personalized advertising, and automated content to improve customer engagement and sales. The research also identifies challenges such as lack of technical knowledge, cost issues, and data privacy concerns while evaluating the impact of AI on business growth.
Priyadharshini et al. (Sun,) studied this question.