Professional social media use on LinkedIn and mental health among business students

Purpose This study aims to examine the impact of professional social media use, specifically LinkedIn, on career confidence and mental health among undergraduate and graduate business students. While general social media use is often associated with adverse academic and psychological outcomes, this research investigates whether professionally oriented digital engagement can serve as a protective factor against these effects. Design/methodology/approach A total of 165 business students from various disciplines, including marketing, management, finance and accounting, completed a survey distributed via the university's email system, classes and social media. Four validated instruments measured smartphone distraction, social media disorder, professional social capital via LinkedIn and problematic platform use. Multiple linear regression models were employed to examine the relationships among digital behavior, perceived career readiness and mental health. Findings Frequent LinkedIn users reported significantly higher levels of career confidence, professional preparedness and goal clarity. In contrast, higher scores on general social media and smartphone distraction measures were associated with reduced academic performance, emotional dysregulation, and sleep disruption. LinkedIn use was not associated with the emotional fatigue or compulsive use patterns observed in broader digital engagement, suggesting its potential as a structured, psychologically healthier tool for professional development. Originality/value This study contributes to the growing research on digital wellness and professional identity by distinguishing the psychological and developmental impacts of platform-specific digital behavior. It highlights the role of intention and platform purpose in moderating the effects of digital engagement on student well-being and academic success. The findings offer actionable guidance for higher education institutions, employers and technology developers seeking to support intentional, career-focused digital practices.