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Bouba–kiki, baby chicks, and the structure of experience. | Synapse

April 8, 2026

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Bouba–kiki, baby chicks, and the structure of experience.

GVGiorgio VallortígaraUniversity of Udine

Key Points

To investigate how domestic chicks correlate sounds with shapes, similar to human behavior.
Observed sound-shape matching behaviors in naïve domestic chicks.
Analyzed matching patterns to identify underlying perceptual principles.
Compared findings to existing theories regarding cross-modal correspondences.
Chicks displayed sound-shape matching akin to humans.
Findings support the idea that cross-modal correspondences reflect perceptual rather than linguistic principles.
Implications suggest deeper perceptual connections exist across species.

Abstract

Recent evidence shows that naïve domestic chicks match sounds to shapes in ways strikingly similar to humans. Theoretical accounts linking the bouba-kiki effect to physical regularities in the environment suggest that cross-modal correspondences may reflect deep perceptual principles rather than linguistic conventions. (PsycInfo Database Record (c) 2026 APA, all rights reserved).

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Cite This Study

Giorgio Vallortígara (Mon,) studied this question.

synapsesocial.com/papers/69d5f13674eaea4b11a7abd6 https://doi.org/https://doi.org/10.1037/xan0000435