ABSTRACT This study examines tourist well‐being at dark tourism destinations in China. A thematic analysis was conducted based on 28 travel blogs and 20 interview texts, through a manual coding process implemented by NVIVO 11 software. The results show that tourists can experience both hedonic well‐being and eudaimonic well‐being in dark tourism, including esthetic enjoyment, release of negative emotions, immersion, educational meaning, moral elevation, and collective pride. This study enriches the understanding of positive experiences in dark tourism from a well‐being perspective and provides recommendations for destination management.
Xu et al. (Sun,) studied this question.