The Integrated Business Curriculum: An Examination of Perceptions and Practices

Constituents often criticize business schools for failing to provide students with a comprehensive understanding of how business organizations function. Business schools have responded to the mandate with attempts to integrate discipline-specific functional knowledge into a coherent understanding of the evolving business organization. Successful integration of the undergraduate business curriculum will result in students who are more directly involved in the learning process and will increase curricular relevance by translating functional knowledge into business skills. However, curriculum integration is an extensive and potentially disruptive curricular change that may involve cost and is fraught with pitfalls. The authors surveyed deans at member schools of the Association to Advance Collegiate Schools of Business International to assess the extent to which and the manner in which integration has taken place within the business curriculum.