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Journal Article Information Load and Consumer Decision Making Get access Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 419–430, https://doi.org/10.1086/208882 Published: 01 March 1982 Article history Received: 01 April 1980 Revision received: 01 June 1981 Published: 01 March 1982
Naresh K. Malhotra (Mon,) studied this question.