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Causal beliefs are important ingredients of public opinion. Citizens are able to identify the causes of complex national issues and do so spontaneously. Evidence is presented that individuals' explanations of political issues are significantly influenced by the manner in which television news presentations “frame” these issues. These results are politically consequential, for individuals' explanations of national issues independently affect their assessments of presidential performance.
Shanto Iyengar (Tue,) studied this question.