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The use of 3PL services providers is increasing globally to accomplish the strategic objectives. In the increasingly competitive environment, logistics strategic management requires systematic and structured approach to have cutting edge over the rival. Logistics management with benchmark performance is the key for the shippers to enhance their market shares. Thus, the use of benchmarking has become indispensable to accomplish superior performance to support the logistics strategic management. This paper uses the fuzzy analytic hierarchy process (FAHP) approach to support a generic logistics benchmarking process. Logistics critical success factors from the literature have been identified and prioritised. Using these critical success factors, performance levels of the LOGINET a 3PL services provider based in western part of India is benchmarked along with four other services providers. Based on the benchmark, their relative ranking has also been illustrated.
Qureshi et al. (Thu,) studied this question.