Forget the Singularity, its mundane artificial intelligence that should be our immediate concern

Fuelled by Science Fiction and the pronouncements of Silicon Valley gurus such as Elon Musk, the ‘Singularity’ is arguably the biggest geek myth of our time and is distracting us from addressing the numerous problems emerging with the increasing use of Artificial intelligence (AI). Artificial General Intelligence (AGI) is often perceived to mean super human like intelligence such as the ones depicted in movies like Her (2013) and Ex Machina (2014). These anthropomorphic representations of AI besiege our attention away from the very real threat of biases introduced through Machine Learning (ML). In this paper we will consider whether current practices within Human-Centred Design (HCD) permit designers to consider interactions and services in which non-human algorithms play a significant role and consider how approaches inspired by Object Oriented Ontology (OOO) may offer new perspectives for framing design activities concerning AI.