Title: PROMOTING RESPONSIBLE CONSUMPTION THROUGH ZERO-WASTE PRACTICES AMONG STUDENTS IN UNIVERSITY OF CALOOCAN CITY-NORTH CAMPUS Researcher: BARBOZA, CHRISTINE FAITH A. , ENDRACA, JIM NOEL B. , GAMALO, MIKAELA C. , MERCADO, EDUARDO JR. C. and RODRIGO, LEILA FRANCINE O. Degree: Bachelor of Science in Business Administration Major in Human Resource Management Adviser: ESTARLITA PEREZ, Ed. D, DPA, PHD School: University of Caloocan City Year: 2026______________________________________________________________________ Promoting responsible consumption is essential in addressing environmental issues such as waste generation, resource depletion, and climate change. This study examined the adoption of zero-waste practices among students at the University of Caloocan City–North Campus and their alignment with Sustainable Development Goals (SDGs) 12, 13, and 4. A quantitative-descriptive design was employed using a validated questionnaire to assess students’ awareness, attitudes, and practices regarding zero-waste principles. Findings revealed that while students are generally aware of sustainability concepts, the consistent practice of zero-waste behaviors remains limited due to factors such as insufficient facilities and lack of institutional support. Despite these challenges, respondents showed a moderate to high willingness to adopt sustainable practices, with a significant relationship between awareness and responsible consumption. It is concluded that there is a significant and very strong positive relationship between students’ level of awareness of zero-waste practices and their promotion of responsible consumption. This relationship remains consistent across age, sex, and year level, indicating that awareness is a critical factor influencing responsible consumption behavior among students. Regardless of demographic differences, students who possess greater knowledge and understanding of zero-waste principles are more likely to engage in and promote responsible consumption practices. The study recommends that strengthening environmental education and campus initiatives can enhance zero-waste practices. It suggests improving waste management systems, integrating sustainability into academic programs, and promoting student engagement to foster a culture of responsible consumption.
Mercado et al. (Thu,) studied this question.