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Abstract Currently, lending fintech is proliferating. It is because of the high financing needs of the people who have not been reached by the banks. The existence of lending fintech is getting stronger with the issuance of the Financial Service Authority Regulation Number 77 of 2018 concerning Information Technology-Based Money Lending and Borrowing Services. Until August 2019, there were 127 lending fintech registered in the Financial Service Authority. Unfortunately, there is still a problem concerning protecting consumers who make loan transactions with fintech companies, along with the rise of illegal fintech companies. Therefore, this paper tries to analyze the potential development of lending fintech in Indonesia, along with its opportunities and challenges. The study of this research uses normative juridical. This paper concludes that the current regulation is still not enough in providing legal protection to consumers in conducting the transaction in lending fintech. Therefore, it is necessary to make a comprehensive regulation that regulates this so that public trust in the lending fintech company is higher.
Yuniarti et al. (Sun,) studied this question.