ABSTRACT Throughout the twenty-first century, anti-gender activism in Colombia and across Latin America has demonstrated a remarkable ability to adapt and reinvent itself. This article examines a recent transformation in its discursive strategies: the rise of anti-woke and anti-progre as new collective action frames for opposing sexual and reproductive rights, LGBTQ+ rights, and a broader spectrum of progressive policies. Drawing on an analysis of 128 actors involved in anti-gender campaigns and the content they produce in digital spaces, we identify two key tactics driving the spread of anti-woke and anti-progre discourses in Colombia: social media platforms and educational initiatives. By tracing these developments, the article sheds light on the evolving dynamics of anti-gender activism and the actors and strategies shaping their adoption of discursive repertoires.
Jaramillo et al. (Tue,) studied this question.