Identification of Obstacles to Culture–Tourism Integration and Revitalization Strategies for Traditional Villages from the Perspective of Cultural Landscape Genes: A Case Study of Dayuwan Village

Traditional villages embody regional culture and local knowledge, yet culture–tourism integration often suffers from a mismatch between resource value and effective transformation. To address this problem, this study proposes a two-dimensional “benefit–obstacle” diagnostic and strategy-matching framework and tests its case-based applicability in Dayuwan Village. First, a cultural landscape gene (CLG) atlas was constructed for the village based on a geo-information coding scheme, covering both tangible and intangible CLGs. Second, a four-dimensional evaluation system was operationalized through five expert judgments and 106 valid on-site questionnaires collected from tourists (n = 67) and residents (n = 39). Criterion weights were determined using an AHP–entropy combination approach, and the comprehensive benefit closeness coefficient was calculated via TOPSIS. Third, an obstacle degree identification model was employed to pinpoint key constraints and derive composite obstacle degrees. Results within the Dayuwan case show that the TOPSIS closeness coefficients of the 17 genes ranged from 0.653 to 0.782 (mean = 0.714), with 4, 6, and 7 genes classified as excellent, good, and medium, respectively; composite obstacle degrees ranged from 0.0228 to 0.1975. In Dayuwan Village, higher obstacle degrees clustered mainly in intangible CLGs, whereas Ming–Qing architecture and frequently practiced folk-cultural genes showed comparatively lower obstacle degrees. The transformation process is constrained by four mechanisms—landscape character protection, economic transformation, social identity, and market demand—with economic transformation constraints being the most prominent. Based on the benefit–obstacle matrix, 17 CLGs were classified into five activation scenarios and matched with corresponding revitalization strategies. This framework links benefit ranking, obstacle diagnosis, and strategy matching, and provides a case-based diagnostic reference for the conservation and culture–tourism integration of villages with comparable heritage conditions, subject to local recalibration of indicators, weights, and thresholds.