This study examines the relationship between consumer perception, awareness, and the health impact of instant noodles, with a specific focus on Nestlé Maggi in India. With the growing dependence on processed and convenience foods, Maggi noodles have become a staple among young consumers due to their affordability, taste, and ease of preparation. However, concerns regarding nutritional quality, high sodium content, and the presence of additives have raised questions about their long-term health effects. The research adopts a mixed-method approach, combining primary data collected through a structured survey of 45 respondents with secondary data from recent academic studies and health reports. The findings reveal that while a majority of consumers are aware of potential health risks, factors such as taste, convenience, and brand loyalty continue to drive consumption. A significant proportion of respondents acknowledged reducing their consumption after becoming aware of health concerns, yet very few completely stopped. The study highlights a clear gap between awareness and behaviour, suggesting that knowledge alone is insufficient to change consumption habits. It concludes that food companies must adopt greater transparency and improve nutritional quality, while policymakers should strengthen food safety regulations and awareness campaigns to promote healthier choices.
Singh et al. (Wed,) studied this question.