What does this research mean for the field?

Visitor satisfaction at sharia-compliant hotels is primarily driven by cleanliness, comfort, and religious facilities, successfully fulfilling most Maqashid al-Shariah principles except the protection of intellect. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.ESTABLISHES_NEW_DIRECTION.

What question did this study set out to answer?

This research aims to evaluate visitor experiences at a sharia hotel by utilizing the Maqashid al-Shariah framework and digital sentiment analysis.

April 26, 2026

Integrating Ethical Sustainability into Halal Tourism: A Netnographic Analysis of Visitor Experience at Sharia Hotel through

Key Points

This research aims to evaluate visitor experiences at a sharia hotel by utilizing the Maqashid al-Shariah framework and digital sentiment analysis.
Conducted a netnographic analysis of 69 online reviews from Google Reviews and Agoda (January–October 2025).
Applied qualitative content analysis to assess sentiment and guest satisfaction regarding hotel facilities and services.
Examined aspects of the Maqashid al-Shariah framework in relation to visitor experience.
The overall sentiment from guest reviews was predominantly positive, driven by factors such as cleanliness and comfort.
Satisfaction was linked to sharia-compliant facilities; particularly noteworthy was the hotel’s focus on comfort (Hifzh an-Nafs) and price efficiency (Hifzh al-Mal).
Hifzh al-’Aql (Protection of Intellect) was notably underrepresented in guest experiences, indicating an area for improvement.

Abstract

This study evaluates visitor experiences at the Grand Madani Sharia Hotel Mataram by integrating digital sentiment analysis with the Maqashid al-Shariah framework. Utilizing a netnographic approach, 69 online reviews from Google Reviews and Agoda (January–October 2025) were analyzed through qualitative content analysis. Results indicate a predominantly positive sentiment, with satisfaction driven by cleanliness, comfort, and sharia-compliant facilities. From a Maqashid perspective, the hotel successfully implements Hifzh an-Nafs (Protection of Life) through guaranteed comfort, Hifzh al-Mal (Protection of Wealth) via price efficiency, Hifzh ad-Din (Protection of Religion) through worship accessibility, and Hifzh an-Nasl (Protection of Offspring) via a family-friendly environment. Conversely, Hifzh al-’Aql (Protection of Intellect) remains underrepresented in guest experiences. This research pioneers the integration of netnography and Maqashid al-Shariah in the halal tourism industry, offering strategic insights for hotel managers to enhance sharia compliance and service quality.

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