Extending the Theory of Planned Behavior to Predict Tourism Destination Revisit Intention

This study sought to propose an extended model of the theory of planned behavior (TPB), incorporating further major constructs in tourism marketing (i.e. travel motivation, eWOM, destination image, and destination familiarity) to predict tourists’ intention to revisit Egypt. Data were collected using a survey. Responses of 302 visitors to the preferable destinations in Egypt have been analyzed and hypotheses were assessed by employing structural equation modeling (PLS-SEM). The findings demonstrate that the extended model has a sturdy illustrative power to well understand travelers’ revisit intention. Besides the core TPB constructs, the added variables indeed exert a significant influence on tourists’ revisit intention. Further, a mediating role of attitude, subjective norms and perceived behavioral control has existed. Academic contributions, practical implications and directions of future research are argued.