Analysis of Korean Fencing Club Members’ Participation Intention Using the TPB Model

This study aims to investigate effects of three factors from the Theory of Planned Behavior (TPB)-attitude, subjective norms, and perceived behavioral control-on 233 fencing club members' intention to continue participation, while considering fencing's low popularity as a sport in Korea. This study analyzed data from members of fencing clubs in Seoul, Gyeonggi, Daegu, and Busan, using frequency analysis, exploratory factor analysis, reliability analysis, correlational analysis, and multiple regression with SPSS Windows 25.0 software. Results indicate that selected TPB model factors-specifically attitude and subjective norms-positively affected intention to continue participating. Moreover, significant influences of attitude and subjective norms were found in both men and women. Attitude significantly influenced intention in participants in their twenties, thirties, and forties or over; subjective norms significantly influenced intention in participants in their twenties and forties or over; and perceived behavioral control significantly influenced intention in participants in their thirties. Lastly, attitude and subjective norms significantly influenced intention when subjects participated once a week or twice a week and at least three times a week, and perceived behavioral control significantly influenced intention only when they participated at least three times a week. This suggests that members perceived their participation in fencing favorably and that the people around them encouraged them to continue participation in fencing and viewed it as a positive activity. The findings may be useful for understanding how to further popularize fencing in Korea and encourage current club members to maintain or increase their participation levels.