What Happens After Disclosing Stigmatized Experiences on Identified Social Media

Disclosing stigmatized experiences or identity facets on identified social media (e.g., Facebook) can be risky, inhibited, yet beneficial for the discloser. I investigate such disclosures' outcomes when they do happen on identified social media as perceived by the individuals who perform them. I draw on interviews with women who have experienced pregnancy loss and are social media users in the U.S. I document outcomes at the social/network, individual, and dyad levels. I highlight the powerful role of connecting with others with a similar experience within networks of known ties, how disclosures lead to relationship changes, how disclosers take on new social roles as mentors and support sources, and how helpful connections following disclosures originate from various kinds of ties via diverse communication channels. I emphasize reciprocal disclosures as an outcome contributing to further outcomes (e.g., destigmatizing pregnancy loss). I provide design implications related to facilitating being a support source and mentor, helpful reciprocal disclosures, and finding similar others within networks of known ties.