Sustainability Evolution in the Wine Industry: A Systematic Review of Environmental Practices and Marketing Dynamics

This paper analyzes the evolution of sustainability in the wine industry, integrating environmental practices, climate change adaptation, governance mechanisms, and marketing dynamics into a unified perspective. The aim of the research is to identify the main thematic directions and innovative contributions that shape the sustainable development of the wine sector. The methodology consists of a systematic review of the literature, based on relevant scientific studies addressing value chain sustainability, environmental management, consumer behavior, wine marketing, wine tourism, and green innovation. The results highlight the predominance of the environmental dimension, particularly through the use of life-cycle assessment, climate adaptation strategies, and resource optimization. At the same time, there is a growing interest in digitalization, sustainable governance, and the consumer’s role in market orientation, while the social dimension remains insufficiently explored. The analysis reveals a transition toward integrated and systemic approaches, in which sustainability, innovation, and competitiveness are interdependent throughout the entire wine value chain. The conclusions highlight the need for an integrated approach, based on innovation, collaborative governance, and consumer orientation, to support the transition toward a sustainable model in the wine industry.