Reputational Security and Media Security of Companies and Projects in the context of Sustainable Development Goals and ESG Principles

In the information field of high-tech projects, the following speech actions can be committed that form the objective side of offenses (crimes): defamation (defamatory speech actions), faking (fake speech acts), verbal extremism (extremist speech actions). It is proved that defamatory and fake information attacks are also possible in connection with the «interpretation» of publicly available «green» information about the organization: its statements and ESG strategy, non-financial reporting, etc. — for compliance with 1) planned entities — entities reflected in non-financial statements; 2) entities reflected in statements, strategies, non-financial reporting — actual data. Due to the fact that in the emerging judicial practice of ESG disputes, the attention of courts is paid to the form of statements, when considering such disputes, it is proposed to use the tools developed within the framework of judicial linguistics to identify the meaning (content) of units of various levels, determine the meaning or form of expression of meaning and classify it to a certain class (statement, opinion, assessment, assumption), establishing the presence or absence of certain content in the text, etc. The author proves that ensuring media security is an integral part of sustainable development and proposes a definition of the media security and reputational security of an organization (project). The paper provides for the risk management model of the media security of the organization (project). It is proved that from the point of view of project management, media security risk management claims to be an independent group of processes within the framework of project management. Media security risk management relies on the tools embedded in the methodology of the law of sustainable development: on system analysis and decision-making theory.