How Digital Marketing along with Artificial Intelligence is Transforming Consumer Behaviour?

This report highlights the role of AI in digital marketing to change consumer behaviour. It relates the technical aspects of modern technology with digital marketing and their use considering the changes in trends and consumer preferences based on new products and market analysis. Artificial Intelligence is a technology that makes the computers or machines as smart as human being so that they are capable of doing tasks like a human brain. As in this era of technology AI continuous to advance, it is used in almost every field of life. It is combined with digital marketing to make it easier for firms to reach the right customers at the right time. Artificial Intelligence helps the firms to get perception about the customer needs in a very short frame and effectively which boosts their sales and revenues. Some techniques that are used in digital marketing utilizing AI include Big Data analysis, machine learning and customer insights of the specific sector. India has 280 Million facebook users that makes it the top country having the biggest Facebook audience, Inida is second highest based on Instagram audience. The smartphone industry in India is among the develping markets which are adding to the number of middle-income customers and it is estimated that it will reach millions of the cinsumers in future. These analysitics have changed the way marketers make digital marketing strategies and desgin business portfolio in accordance with the products and services available in the market. This report also explain the challenges of ai in digital marketing. Furthermore, it identifies the relevant tools and technologies which help marketer effectively implement the AI in digital marketing.