HRMARS - With the rapid development of digital media, short videos have become an important platform for emotional expression, gradually influencing users’ marital attitudes. In recent years, phenomena of ‘fear of marriage’, ‘late marriage’, and ‘non-marriage’ have frequently appeared on short video platforms, gradually attracting public attention. Against this background, this study explores the influence of short videos on Chinese women’s marital expectations. This paper employs a systematic literature review methodology to examine research on the relationship between short videos and attitudes towards marriage. Studies published between 2018 and 2025 were systematically screened and analysed. A total of 37 studies, including 30 English-language and 7 Chinese-language publications, were included in the review. The findings suggest that short videos influence marital attitudes through content exposure, cognitive processing, emotional responses, and relationship evaluations. On the one hand, negative marital narratives in short videos may heighten women’s concerns regarding the risks associated with marriage. On the other hand, idealised romantic content may reinforce expectations of marriage and intimate relationships. However, existing research pays limited attention to generational differences. Overall, this review provides a systematic understanding of how short videos shape women’s marital expectations and offers directions for future research.
Yu et al. (Thu,) studied this question.
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