Artificial Intelligence ―Creating Automated Insights for Customer Relationship Management

Artificial Intelligence (AI) is finally ready to challenge the human intelligence. Computers defeated human in complicated board games like Chess and Chinese game Go. AI is now ready to write poems and complex codes, predict choices, interact with human in real time, mining trillions of data and providing solutions in less than milliseconds. Today AI is driving almost every business unit and Customer Relationship Management (CRM) is one area that is benefitting the most in leveraging better customer experience (CX). In this research paper, researchers studied various AI enabled tools and finalized five AI enabled tools to study the Consumer Awareness, Effectiveness and Loyalty. They used survey based research methodology and collected primary data through Google form. After the data analysis researchers found that consumers are aware of the AI enabled tools and the tools under study are all effective and consumers are also loyal towards the tools.