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Journal Article Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics Get access Morris B. Holbrook, Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Joel Huber Joel Huber Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 4, March 1979, Pages 272–283, https://doi.org/10.1086/208739 Published: 01 March 1979 Article history Received: 01 March 1978 Revision received: 01 July 1978 Published: 01 March 1979
Holbrook et al. (Thu,) studied this question.
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