What question did this study set out to answer?

This research analyzes the unique attributes, principles, and functional directions of managing social media activities in higher education institutions.

May 20, 2026Open Access

Oliy Ta'lim Tashkilotlarida Ijtimoiy Media Faoliyatini Boshqarishning Oʻziga Xos Xususiyatlari, Tamoyillari Va Funksiyalari

Key Points

This research analyzes the unique attributes, principles, and functional directions of managing social media activities in higher education institutions.
Theoretical analysis of the role of social media platforms in education.
Examination of their impact on branding and audience communication in higher education.
Exploration of distinctive characteristics of social media management compared to other sectors.
Social media significantly shapes the brand of higher education institutions.
Interactivity with the audience through social media enhances educational service promotion.
Distinct features of social media management in the academic environment foster reputation management.

Abstract

Mazkur maqolada oliy ta’lim tashkilotlarida ijtimoiy media faoliyatini boshqarishning o‘ziga xos xususiyatlari, asosiy tamoyillari va funksional yo‘nalishlari ilmiy-nazariy jihatdan tahlil qilingan. Tadqiqotda ijtimoiy media platformalarining zamonaviy ta’lim tizimidagi ahamiyati, ularning oliy ta’lim muassasalari brendini shakllantirish, auditoriya bilan interaktiv kommunikatsiya o‘rnatish va ta’lim xizmatlarini targ‘ib qilishdagi roli asoslab berilgan. Shuningdek, oliy ta’lim muassasalarida ijtimoiy media boshqaruvini boshqa sohalardan farqlantiruvchi xususiyatlar, jumladan, akademik muhit, ko‘p tarmoqli auditoriya, ta’lim xizmatining o‘ziga xosligi va reputatsion omillar tahlil qilingan.

Oliy Ta'lim Tashkilotlarida Ijtimoiy Media Faoliyatini Boshqarishning Oʻziga Xos Xususiyatlari, Tamoyillari Va Funksiyalari

Key Points

Abstract

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