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Journal Article Effects of Quality and Quantity of Information on Decision Effectiveness Get access Kevin Lane Keller, Kevin Lane Keller Search for other works by this author on: Oxford Academic PubMed Google Scholar Richard Staelin Richard Staelin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 2, September 1987, Pages 200–213, https://doi.org/10.1086/209106 Published: 01 September 1987 Article history Received: 01 July 1985 Revision received: 01 February 1987 Published: 01 September 1987
Keller et al. (Tue,) studied this question.
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