Scooping, raking, beckoning luck: luck, agency and the interdependence of people and things in Japan

This article focuses on the circulation and consumption of Japanese commodities invested with an informal, domestic form of spirituality, translated as ‘luck’. Tambiah has argued that the dissemination of spiritual power objectified in Thai Buddhist amulets reflects the ‘differential power distribution’ and ‘social control’ vested in an hierarchically ordered lay society. My Japanese case study suggests that commodification of religious forms enables a more democratic diffusion of spirituality. Good luck charms are neither sacred nor secular; they challenge the supposed divide between the aesthetic value and utility of objects. They are part of extended networks of human and non‐human agents, but through their various trajectories they also retain an independent agency rooted in their material properties.