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Social interest in Millennial-Z Generation single-person households in Metropolitan Seoul is focused on poverty and housing issues. However, their lifestyles, consumption patterns, and do-it-yourself (DIY) interior design tendencies greatly influence the home furnishing industry. This study examined their lifestyle types and investigated the characteristics of each type, their housing, status, and differences in self-perception of interior design and experience, to suggest methods of individualized support. The study used an online panel survey conducted from February to March 2020. To analyze 519 responses, SPSS v.25 was used to perform factor analysis, cluster analysis, crosstab, generalized linear models, and multiple response analysis. As a result, three different lifestyles were identified: ‘Small indulgence’, ‘Elevate yourself’, and ‘Mysider’. There were no differences in their socio-demographic characteristics, leisure time, housing and occupancy type, residence period, or housing structure by lifestyle, but there were differences in work experience related to art and design, dexterity, housing needs, housing cost, monthly rent, and housing size. All three groups perceived DIY-interior design positively and showed interest. Personal and aesthetic factors rather than function and hygiene motivated DIY interior-design. The majority of the respondents had DIY interior design experience, extending to difficult projects for the general public. Different approaches are required to support the needs of the three groups. The ‘Elevate yourself’ type, the leading group in DIY interior design, require continuous support to improve their knowledge and skills, such as workshops. The small indulgence type, the largest of the three groups, need interior-design coordination programs. Mysider require DIY products that give satisfying results for those with no artistic sense or dexterity.
Miryum Chung (Mon,) studied this question.