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This research examined the effects of three strategic process variables - strategic decision-making participativeness, strategy formation mode, and strategic learning from failure - on the entrepreneurial orientation (EO)-firm sales growth rate relationship. Results based on a sample of 110 manufacturing firms indicate a positive effect of EO on sales growth rate. Moreover, the relationship between EO and sales growth rate is more positive among firms that employ autocratic decision making and exhibit an emergent strategy formation process. Perceptions of proficiency at learning from strategic mistakes differentially affect the growth rates of firms at different ends of the EO continuum, but in manners inconsistent with the hypothesized relationship.
Covin et al. (Mon,) studied this question.