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Extensive research has explored the application of artificial intelligence (AI) in the journalism industry, particularly in Western contexts. However, limited research has examined how journalists in nonwestern contexts, like China, use AI and the factors impacting its usage in journalism practice. Guided by technology acceptance model (TAM) and the theory of planned behavior (TPB), this study conducted a national survey of Chinese journalists ( N = 652) to reveal the psychological factors influencing the adoption of AI among Chinese journalists. Results showed that perceived usefulness, attitudes towards journalistic AI, and subjective norm contributed to the AI technology adoption in journalistic work. Specifically, this study found the critical role of social norms and individual psychological perception of AI technology in shaping journalists’ willingness to integrate AI into their professional routines. This suggests that the successful implementation of AI in journalism cannot rely solely on technological capabilities but must also take into account the broader social environment and journalists’ cognitive evaluations of the technology. This study not only provides empirical evidence for the applicability of the TAM and the TPB in understanding AI adoption but also extends these frameworks to the specific context of journalism in China.
Zhang et al. (Wed,) studied this question.