The Rhetorics of Racial Power: Enforcing Colorblindness in Post-Apartheid Scholarship on Race

This article examines the reproduction of colorblindness discourse in selected post-1994 South African studies in economics, education, literature, philosophy, and sociology. It argues that the presence of dominant racial ideologies in this scholarship is emblematic of an active investment in maintaining racialized privileges. As it illustrates some of the rhetorical mechanisms that inform the articulation of colorblindness discourse at large, it shows that unpacking colorblind rhetoric is itself necessary if we are to make sense of the research emphases, arguments, logics, and findings of a significant body of South African scholarship on race published since the advent of democratic rule.