Introduction: Old World strategies against New World competition in a globalising wine industry

Purpose This introductory paper aims to place the contributions to this special issue within the context of the recent impact of globalisation on the wine industry, characterised by rapidly growing and evolving international markets, the expansion of New World wines on international markets, and the response of Old World rivals to New World competition. Design/methodology/approach This paper examines the new competitive environment in the wine industry created by globalisation and outlines the way in which the authors of the papers in this special issue have contributed to an understanding of that environment. Findings This paper reflects a renewed academic interest in winemaking, one of the most dynamic and rapidly developing agricultural sectors. Originality/value The paper hightlights how the authors of the papers in this special issue have contributed to an understanding of this new competitive environment.