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Abstract This study was designed to investigate the effects of immediacy on cognitive learning in an experimental situation which removed the effects of affect from the measurement of cognitive learning. The theoretical rationale examines immediacy behaviors as arousal stimuli which are associated with attentional focus, enhanced memory and recall. Results indicated that a combination of eye contact and physical immediacy accounted for 19.5% of the overall variance in recall, with equivalence and interaction of the two immediacy agents suggesting that other immediacy behaviors should produce potentially similar beneficial results.
Kelley et al. (Fri,) studied this question.