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Abstract With the rapid development of web techniques, information and communication technology is being increasingly used in curricula, and learning portfolios can be automatically retrieved and maintained as learners interact through e‐learning platforms. Further, massive open online courses ( MOOC s), which apply such technology to provide open access to hundreds and thousands of learners, have recently gained popularity in higher education. Learning styles refer to an individual's approach to learning based on their preferences, strengths and weaknesses. It was speculated that different learning styles could affect a learner's preference for MOOC s. Therefore, in this study, we investigated the influence of learning styles on the learners' intentions to use MOOC s. The participants comprised 184 undergraduate students, who were surveyed regarding their learning experiences, motivation and intentions to use MOOC s. The results showed that learners with a high‐reflective learning style tended to have less experience in using MOOC s. Using the K ‐means algorithm, we also clustered the multiple learning styles and found a 90% probability that the type of learning styles does influence learner intentions. Finally, we explored the reasons why learners used MOOC s, analyzed the learning approaches that could assist learning in MOOC s and examined the correlation between learning styles and user intention.
Chang et al. (Wed,) studied this question.