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Emotion experienced in the classroom has been shown to influence subject-level satisfaction and loyalty to the institution. To date, a valid and reliable scale to measure higher-education satisfaction emotions does not exist and this study aims to rectify this shortfall. After a qualitative and quantitative investigation, 14 emotions that formed three dimensions were retained. These emotions, when combined with performance perceptions, explained 71% of the variance in satisfaction with a learning and teaching experience that, in turn, explained 82% of the variance in loyalty to the institution. This scale can complement existing evaluation instruments and assist education managers and marketers in capturing a richer understanding of their students experience, which, if managed correctly, can lead to enhanced reputation and increased future enrolments.
Christopher White (Fri,) studied this question.